The efforts by German spirit brand, ‘Jagermeister’ to expand its trademark to cosmetics and entertainment services were intervened byThe Swiss Federal Institute of Intellectual Property stating that the logo might offend the Christians as it included the holy cross.
It argued that the logo – a stag and a cross – could be offensive for the country’s Christians.
However, Swiss federal judges ruled out a judgment in favor of Jagermeister.
The Federal Administrative Court ruled that the “intensive” use of the logo had “weakened its religious character” over time, making the chance of genuine offence unlikely.
The logo describes the tale of St Hubertus, the ‘Apostle of the Ardennes’, that is claimed to have actually transformed to Christianity one Good Friday in the 8th century after experiencing a stag with a crucifix in between its horns.
Jagermeister can currently utilize its logo on a wide-range of items in Switzerland consisting of cosmetics, cell phones, or telecom solutions.
